Hey there, I'm Elif 👋
I'm a UX Writer and Content Designer with 10+ years of experience bridging marketing and product content. I've shaped brand voices, built content systems from scratch, and written for products used by millions, at companies like Getir, Paribu, and Commencis.
What excites me most is turning content into a design discipline: building Content Design Systems, writing guidelines teams actually rely on, and introducing UX Writing where it hasn't existed before.
I've set up UX Writing practices as the first hire at several companies, working closely with designers, engineers, and AI teams to make content a natural part of the product process from day one.
Lately, I'm also building AI powered tools that bring content design expertise to every product team, helping them turn their work into content that's genuinely right for users.
Always curious, always learning, and still building toward the "ideal" Content Design System.
About me
I've always loved playing around with words and questioning how we communicate. This curiosity led me to study Linguistics in university and shortly after I started working as an editor and content creator when I was 20 years old. I've been writing professionally ever since.
I also have a passionate relationship with music. I spend most of my free time discovering new artists or exploring different sounds. Combining my love for words with music, I also enjoy writing songs and singing my stories.
You can even listen to some of my songs on Spotify!