About me
I'm a multi-disciplinary Content Designer with experience in creative copywriting, content marketing, content strategy, website copywriting, and user experience writing. Since the beginning of my career, I've worked in various advertising agencies, SaaS firms and well-known fintech companies in Türkiye. These experiences allowed me to learn how to produce content in different fields.
Experience
January 2024 - Present
Senior Content Designer | Paribu
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As the only Experience Writer in Paribu, I'm responsible for creating all the content of the Paribu mobile and web application. Working closely with our marketing team, I'm also responsible for defining the Voice and Tone of the brand, building the content strategy and creating the content for the entire Paribu website.
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Completed Projects​
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Wrote the UI copy and announcements for the new features of the Paribu app
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Redesigned Paribu's app store description and version update contents
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Helped integrate Lokalise with developers to facilitate content management and delivery
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Completed a detailed competitor analysis report for the Paribu website.
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About Paribu
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Launched in 2017, Paribu is a pioneer technology company that offers fast, easy and secure cryptocurrency transaction and storage services.
April 2023 - January 2024
Content Designer | SHERPA / Paribu
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In my first months, I was responsible for producing clear and consistent UI copy for the new Paribu product which remains unreleased due to business decisions.
I also focused on building a Content Library and integrating it with Figma, allowing us to reduce the time spent on creating and maintaining content. Working closely with other Experience Writers, Product Designers, and Front-End Engineers, we completed the integration and published the first version of the Content Library for Paribu.
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Completed Projects​
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Launched the first version of the Paribu Content Library
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Created the UI content of the new Paribu app (Unreleased)
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Delivered the content strategy for Paribu.Design website (Unreleased)
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Formed the product strategy guideline for the new Paribu app (Unreleased)
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Completed the content guideline documentation for the Paribu brand
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About SHERPA
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SHERPA was an award-winning experience design studio that provided experience design solutions to different brands. SHERPA was acquired by Paribu in 2022.
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May 2022 - April 2023
UX Writer | Getir
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I joined Getir as the third member of the UX Writing team and was responsible for writing the UI content and defining the Voice & Tone standards of the new Getir product. I also had the chance to work on other products inside the company such as the fast grocery delivery service Getir and GetirMore.
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Completed Projects​
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Delivered the UI copy of the new Getir product (Unreleased)
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Completed the Voice & Tone guideline for the new Getir product (Unreleased)
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Published new UI copies for multiple Getir features and projects
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About Getir
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Founded in 2015, Getir is a technology company that offers delivery service for restaurant food deliveries and groceries through its mobile app. The company provides services in various European countries, especially Türkiye.
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March 2021 - May 2022
UX Writer & Content Strategist | ParaÅŸüt
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As the first UX Writer and Content Strategist of ParaÅŸüt, I was responsible for creating and managing content for the ParaÅŸüt marketing website and web application.
Working closely with Product Designers, I delivered the UI copies for new ParaÅŸüt web and mobile app features. Challenging myself to add something new to the website every time a feature was launched, the work we completed on the ParaÅŸüt website has helped the brand become one of the best fintech solutions in Türkiye.
I also worked on the new product of ParaÅŸüt: ParaÅŸüt Atlas. At ParaÅŸüt Atlas, I was responsible for writing UI copy, transactional emails and building a content system that connected the two brands. My final project with ParaÅŸüt was designing the ParaÅŸüt Atlas website, where I created the content strategy, low-fidelity wireflows and the overall copies of the website.
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Completed Projects​
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Completed a detailed website audit and reformatting of the ParaÅŸüt website content which has +150 pages
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Produced the content strategy guideline for the ParaÅŸüt Atlas brand
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Built the content structure for the ParaÅŸüt Atlas website
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Launched the ParaÅŸüt Atlas website
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Crafted UI copies for ParaÅŸüt and ParaÅŸüt Atlas web applications
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Created the mailing flow and delivered the new transactional emails of ParaÅŸüt and ParaÅŸüt Atlas
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Reformatted the feature pages of the ParaÅŸüt website
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May 2018 - March 2021
Content Marketing Specialist | ParaÅŸüt​
I was responsible for planning communication strategies for marketing campaigns and new feature announcements. This involved researching to gain detailed insights into different customer profiles and shaping communication strategies to suit the targeted audience.
I also created e-mail marketing strategies and content to achieve business goals, produced different types of content for marketing campaigns and feature announcements and produced user onboarding content in close collaboration with the Customer Satisfaction Manager.
I was in charge of creating and updating landing pages, campaign pages, and feature pages as per the brand's needs. This also involved writing high-quality website copy for customers, testing new styles using HTML and CSS, conducting A/B tests to understand user preferences in website content and design, and planning sign-up flows for different needs while writing content to clearly lead users.
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Completed Projects
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Produced new marketing communication strategies for ParaÅŸüt's annual sales campaigns
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Created +75 new landing pages for the ParaÅŸüt website that focused on digital ad keywords
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Produced and launched the new "Autopilot" communication concept for ParaÅŸüt
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Created content to launch +10 new features of the ParaÅŸüt app
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Conducted user interviews for the new ParaÅŸüt Atlas brand
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Created the first version of the ParaÅŸüt Atlas website
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Produced and launched new social media content concepts
About ParaÅŸüt
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ParaÅŸüt is a cloud-based accounting program founded in 2013 to help small and medium-sized businesses manage their financial operations more efficiently. ParaÅŸüt has been named the best SaaS company in Türkiye 4 years in a row.
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Education
September 2011 - June 2017
Galatasaray University
Bachelor's degree in Department of Comparative Linguistics and Applied Languages
3.27 GPA
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