About me
I’m a multidisciplinary Content Designer with a background spanning creative copywriting, content marketing, content strategy, website copy, and UX writing. Over the years, I’ve worked at advertising agencies, SaaS companies, and leading fintech firms in Türkiye — experiences that taught me how to adapt content across different industries and craft solutions that balance business goals with user needs.
Experience
January 2025 - Present
Staff UX Writer - Content Designer | Commencis
• Pioneered UX Writing and Content Design at Commencis as the company’s first hire in the discipline, partnering closely with UX/UI designers, developers, QA, and business analysts to embed content into every stage of product development.
• Built and scaled Content Design Systems for multiple products, improving consistency and collaboration across content, design, and engineering teams.
• Laid the foundation for content design practice at partner brands by running tone and voice workshops, producing documentation and style guides, and validating decisions through user surveys and research measuring how users responded to content.
• Owned UX copy and terminology decisions across İşCep end to end in both Turkish and English, covering PFM screens, the loyalty program, savings and account features, widgets, push notifications and business banking dashboards.
• Scaled conversational support for CEPTETEB Mobile by designing content for the Telepati chatbot, including response matrices and voice and tone guidelines.
• Advanced UX Writing awareness across Commencis by leading initiatives and partnering with the AI team on content-driven product solutions.
About Commencis
Commencis is a leading technology company shaping digital experiences for global brands. With a strong focus on design and innovation, the company builds products and services that reach millions of users worldwide.
January - December 2024
Senior UX Writer | Paribu
• Strengthened Paribu’s product experience by leading all in-app content for mobile and web, ensuring clarity and consistency as the company’s only UX Writer.
• Defined and implemented Paribu’s brand voice and tone, collaborating with the marketing team to create a cohesive content strategy across app and website.
• Boosted product discoverability and engagement by redesigning the app store description, update notes, and announcements for new app features.
• Improved content operations and delivery speed by helping integrate Lokalise into the development workflow, streamlining collaboration between writers, designers, and engineers.
• Informed strategic decisions through a detailed competitor analysis report for the Paribu website.
About Paribu
Launched in 2017, Paribu is a pioneer technology company that offers fast, easy and secure cryptocurrency transaction and storage services.
April 2023 - January 2024
UX Writer | SHERPA (acquired by Paribu)
• Accelerated copy production and reduced maintenance time by designing and integrating Paribu’s first Content Design System into Figma, enabling smoother collaboration between writers, designers, and engineers.
• Shaped Paribu’s brand language by contributing to the development of a unified content guideline, ensuring clarity and consistency across projects.
• Delivered scalable product content by producing clear, consistent UI copy and building a Content Design Library for the new Paribu app.
About SHERPA
SHERPA was an award-winning experience design studio that provided experience design solutions to different brands. SHERPA was acquired by Paribu in 2022.
May 2022 - April 2023
UX Writer | Getir
• Defined and implemented voice and tone standards for the first version of the new Getir product, GetirFinance, ensuring consistency and clarity across all features.
• Delivered end-to-end copy production for GetirFinance, covering multiple complex features despite shifting business priorities.
• Expanded impact beyond a single product by contributing to Getir’s core services such as Getir (fast grocery delivery) and GetirMore, collaborating with Product Designers and Managers to improve user experience.
About Getir
Found in 2015, Getir is a technology company that offers delivery service for restaurant food deliveries and groceries through its mobile app. The company provides services in various European countries, especially Türkiye.
March 2021 - May 2022
UX Writer & Content Strategist | Paraşüt
• Built Paraşüt’s first content strategy and UX writing practice as the company’s inaugural UX Writer and Content Strategist, shaping both marketing and product experiences.
• Enhanced product usability and clarity by writing UI copy for new features across Paraşüt’s web and mobile apps, and creating product pages that highlighted these features for customers.
• Strengthened Paraşüt’s market presence by continuously evolving the marketing website with each feature launch, contributing to the brand’s position as one of Türkiye’s leading fintech solutions.
• Connected multiple products under one brand system by writing UI copy, transactional emails, and building a content framework for Paraşüt Atlas.
• Led the content design of the Paraşüt Atlas website by defining the content strategy, drafting low-fidelity wireflows, and delivering all website copy.
May 2018 - March 2021
Content Marketing Specialist | Paraşüt
• Increased campaign effectiveness by planning and executing communication strategies for marketing campaigns and new feature announcements, grounded in customer research and audience insights.
• Boosted engagement and conversions through targeted email and SMS marketing strategies, delivering copy for campaigns, feature launches, and user onboarding.
• Improved website performance by creating and optimizing landing pages and campaign pages, running A/B tests and designing sign-up flows to guide users.
• Expanded brand reach across channels by producing radio spots, brochures, manuals, and animated video scripts, ensuring consistent messaging for diverse marketing needs.
About Paraşüt
Paraşüt is a cloud-based accounting program founded in 2013 to help small and medium-sized businesses manage their financial operations more efficiently. Paraşüt has been named the best SaaS company in Türkiye 4 years in a row.
Education
September 2011 - June 2017
Galatasaray University
Bachelor's degree in Department of Comparative Linguistics and Applied Languages
3.27 GPA