About me
I’m a multidisciplinary Content Designer with a background spanning creative copywriting, content marketing, content strategy, website copy, and UX writing. Over the years, I’ve worked at advertising agencies, SaaS companies, and leading fintech firms in Türkiye — experiences that taught me how to adapt content across different industries and craft solutions that balance business goals with user needs.
Experience
January 2025 - Present
Staff UX Writer - Content Designer | Commencis
• Pioneering UX Writing and Content Design practices as the company’s first UX Writer, shaping how content contributes to product development.
• Building and evolving Content Design Systems for multiple products to improve scalability, consistency, and collaboration across teams.
• Conducting UX writing–focused research to uncover user insights and guide product decisions.
• Advocating for UX Writing and Content Design awareness within the company by leading initiatives, sharing practices, and collaborating with stakeholders.
• Collaborating with the AI team and product designers to explore and deliver innovative, content-driven solutions.
About Commencis
Commencis is a leading technology company shaping digital experiences for global brands. With a strong focus on design and innovation, the company builds products and services that reach millions of users worldwide.
January - December 2024
Senior UX Writer | Paribu
• Strengthened Paribu’s product experience by leading all in-app content for mobile and web, ensuring clarity and consistency as the company’s only UX Writer.
• Defined and implemented Paribu’s brand voice and tone, collaborating with the marketing team to create a cohesive content strategy across app and website.
• Boosted product discoverability and engagement by redesigning the app store description, update notes, and announcements for new app features.
• Improved content operations and delivery speed by helping integrate Lokalise into the development workflow, streamlining collaboration between writers, designers and engineers.
• Informed strategic decisions through a detailed competitor analysis report for the Paribu website.
About Paribu
Launched in 2017, Paribu is a pioneer technology company that offers fast, easy and secure cryptocurrency transaction and storage services.
April 2023 - January 2024
UX Writer | SHERPA (acquired by Paribu)
• Accelerated copy production and reduced maintenance time by designing and integrating Paribu’s first Content Design System into Figma, enabling smoother collaboration between writers, designers, and engineers.
• Shaped Paribu’s brand language by contributing to the development of a unified content guideline, ensuring clarity and consistency across projects.
• Delivered scalable product content by producing clear, consistent UI copy and building a Content Design Library for a new product (unreleased due to business decisions).
About SHERPA
SHERPA was an award-winning experience design studio that provided experience design solutions to different brands. SHERPA was acquired by Paribu in 2022.
May 2022 - April 2023
UX Writer | Getir
• Defined and implemented voice & tone standards for the first version of the new Getir product, GetirFinance, ensuring consistency and clarity across all features.
• Delivered end-to-end copy production for GetirFinance, covering multiple complex features despite shifting business priorities.
• Expanded impact beyond a single product by contributing to Getir’s core services such as Getir (fast grocery delivery) and GetirMore, collaborating with Product Designers and Managers to improve user experience.
• Strengthened collaboration and stakeholder management skills while navigating a fast-paced work environment with diverse product teams.
About Getir
Found in 2015, Getir is a technology company that offers delivery service for restaurant food deliveries and groceries through its mobile app. The company provides services in various European countries, especially Türkiye.
March 2021 - May 2022
UX Writer & Content Strategist | Paraşüt
• Built Paraşüt’s first content strategy and UX writing practice as the company’s inaugural UX Writer and Content Strategist, shaping both marketing and product experiences.
• Enhanced product usability and clarity by writing UI copy for new features across Paraşüt’s web and mobile apps, and creating product pages that highlighted these features for customers.
• Strengthened Paraşüt’s market presence by continuously evolving the marketing website with each feature launch, contributing to the brand’s position as one of Türkiye’s leading fintech solutions.
• Connected multiple products under one brand system by writing UI copy, transactional emails, and building a content framework for Paraşüt Atlas.
• Led the content design of the Paraşüt Atlas website by defining the content strategy, drafting low-fidelity wireflows, and delivering all website copy.
May 2018 - March 2021
Content Marketing Specialist | Paraşüt
• Increased campaign effectiveness by planning and executing communication strategies for marketing campaigns and new feature announcements, grounded in customer research and audience insights.
• Boosted engagement and conversions through targeted e-mail and SMS marketing strategies, delivering high-quality copy for campaigns, feature launches, and user onboarding in collaboration with the Customer Satisfaction team.
• Improved website performance by creating and optimizing landing pages, campaign pages, and feature pages. Conducted A/B tests with HTML/CSS variations and designed tailored sign-up flows to better guide users.
• Expanded brand reach across channels by producing radio spots, brochures, manuals, and animated video scripts, ensuring consistent messaging for diverse marketing needs.
• Built a cohesive social media presence for Paraşüt and Paraşüt Atlas by defining content strategy, creating new organic and ad post concepts, and collaborating with designers to deliver engaging content.
About Paraşüt
Paraşüt is a cloud-based accounting program founded in 2013 to help small and medium-sized businesses manage their financial operations more efficiently. Paraşüt has been named the best SaaS company in Türkiye 4 years in a row.
Education
September 2011 - June 2017
Galatasaray University
Bachelor's degree in Department of Comparative Linguistics and Applied Languages
3.27 GPA