Content Library
The Paraşüt website Content Library allowed us to edit the content of more than 150 landing pages of the fintech SaaS company with a simple copy-paste action.
Content Management
Project overview
As the only UX Writer & Content Strategist of Paraşüt, I was responsible for writing the copies for the Paraşüt website which included more than 150 unique pages, including landing pages, feature pages, and campaign pages.
Due to the number of pages that needed to be edited, I created my first Content Library so that all of the contents of the web pages were consistent and the CMS was easy to navigate. This format also allowed me to hand off the large-scale website content to other writers in my team.
Challenges and constraints
One of the challenges of this project was the size of the website and the different formats of pages that needed to be included in the Content Library. Working with a great scale of content, we needed an easy way to manage every page.
Another challenge for me was the disorder inside the CMS. Since the first day of the company, many versions of landing page design and content design have been tried. So the CMS included both old landing pages that were not used actively and new landing pages that had a different designs. So it was easy to say that the CMS needed a serious cleanup.
The process
Webpage categorization
With more than 150 pages, it was clear that I needed to carry out a detailed audit of the pages of the website.
Firstly, I categorized the different formats of web pages. We had; feature pages that focused on a single feature, campaign pages that were active when the brand had a marketing campaign, and landing pages that were accessible via digital ads and mainly used to target new users.
The 150+ landing pages were built to target different ad keywords. This meant that each landing page had content that was focused on a different motivation of the user. So for the second step, I categorized the landing pages according to their keywords.
The final step of the content audit was to lay out all the different designs. This way I could see all the designs tried out for the website.
In the end, we had a spreadsheet that contained every category of pages inside the website; including their active/passive status that showed if the pages were used in the digital ads, their URLs, their design versions, and the condition of their content.
Landing page - Design 1
Landing page - Design 2
Content categorization
The first step allowed me to see the overall condition of the website. For the second step, I started to dissect each page and categorize the types of content inside.
Following the golden rule of testing the content, the landing pages created for Paraşüt had minor differences regarding their content structure. For example, some hero sections had images of people while other hero sections had images that showed screens from the Paraşüt app.
So with the content audit, I was able to identify each different content section and group them to show me the different approaches to the content.
New landing page format
New landing page
The ideal landing page
Even though each webpage was written and designed to focus on a different goal, we needed to have a unified format that would be applied to every landing page that was actively used.
So for the next step, I carried out a benchmark and detailed research to figure out the best practices for webpages. With the research completed, it was time to build the ideal landing page based on a new content strategy.
The content audit allowed us to identify different content approaches that were already tried, so I was able to integrate new designs and content without any major coding or design support.
The result was the optimal landing page that included best-practice uses and updated content. Approved by my managers, I was ready to move on.
Updating the content
The CMS that Paraşüt used required us to keep each section of a webpage in a different folder. With old designs mixed with new ones, we were left with a variety of folders that had content that needed to be updated.
By creating the ideal landing page as a base, I was able to create a new folder system that had the updated content and designs inside.
With all the pages categorized and the content formats grouped, my final step was to simply copy and paste the new content inside the existing landing page folders. To not lose any design and content that we might need in the future, I created an additional offline library that included designs and codes that were no longer used.
The final result was 150+ web pages with updated design and content, all renewed in less than 1 hour.
New landing page
Old landing page
Key takeaways
This was my first attempt at creating a Content Library and the process taught me a lot. Each website and content management system may be different, but the goal for the UX Writer is the same: to create easy-to-manage, consistent content.
This project also allowed us to reformat our webpage and content testing scenario. Before the unified landing pages, each landing page that was created for a specific keyword had a different design and content. This meant that the digital ad performances didn't show which keyword was the most successful as each content was different. So with unified landing pages, we were able to see which keyword worked better for Paraşüt.
So with this goal in mind, it was a great journey to find a solution that would be best for this kind of content management system. I was very happy with the results and this project has a special place in my heart as my first Content Library.